I have used this laundry detergent for a few weeks now and it does its job very well - makes even kids' white socks white again (a thing that some natural detergents fail to do)!
I use it together with Twig laundry vinegar which gives clothes a fresh subtle scent and makes my laundry room smell so good!

I Love Hetkinen's laundry detergent and vinegar-my clothes, towels and sheets smell so fresh and clean, as does my laundry room. A report in this week's UK Telegraph warns of health hazards from using common home products - https://www.telegraph.co.uk/health-fitness/body/seven-ways-your-home-is-damaging-your-health/

Including this excerpt, that exemplifies how different Hetkinen laundry products are: "Research shows that the top-selling laundry products emit chemicals that can damage our health CREDIT: getty
Companies tend to use sodium laureth sulphate (SLES) in detergents because it’s a cheap way to create foam, which we all take as a sign of hardcore cleansing action. The main problem is that when it goes through the process called ethoxylation, there’s a potential for contamination with a possible carcinogen called 1,4-dioxane...Detergent allergies can arise from surfactants, preservatives such as parabens, which are also endocrine disruptors, and fragrance, which is a sign that potentially harmful chemicals have been included for no practical reason. The EPA’s guide to detergent lists around 50 brands that don’t add fragrances. So detergents that still use it should be easy to skip."